Anna Matvienko

Personally I am passionate about growth and experiences. Marketing allows to combine those passion points. From one side it challenges and gives opportunities to grow business, constantly develop new capabilities in the team and grow self. From the other it allows to create memorable and meaningful experiences as well as strong emotional moments. Dynamics and necessity to use big variety of skills every day are my key drivers.

My greatest strengths are ability to recognize and envision opportunities and to connect diverse experts and teams to catch them.

My key areas of expertise are:
• Brand Development
• Marketing Strategies
• Go to Market Plans
• Cross Functional Team Leadership
• Integrated Marketing Campaigns (incl. Digital and Trade)
• Shopper marketing