Veronika Hořáková
Commercial Excellence Director CZ & SK
Asahi (Plzeňský Prazdroj)
My purpose is to lead companies to widen their business scope through disrupting status-quo and changing mindset of people. I have over 20 years of experience in innovation-related commercial roles, out of that nearly 10 years in senior leadership. My strength lies in ability to bring innovations to life and lead people to adopt and drive change.
I have strong background in strategic marketing, innovation, trade & shopper marketing and customer development; proven by achieved business results as well as gained awards.
