Virginie Bapaume

Digital Communications Executive with 10+ years of experience crafting strategic
communications for the Beauty industry (Founder of Ivy Agency)
● Founded Beauté Plurielle in 2018- an association dedicated to addressing the need
for greater diversity and inclusivity in the Beauty industry. Our organization is
helping to reshape the beauty industry’s inclusion practices, in France, through
thought-leadership, consultative services, and industry events. Our annual awards
ceremony is attended by 100 influencers, journalists and consumers. 10 awards
given to 10 inclusive brands : best inclusive campaign, best products, services -
makeup, hair care, skin care. Partners : Clarins, CeraVe, Vichy, Phyto, Skin Doctors,
CEW France, Caudalie...

● Consulted L'Oréal on their equity and inclusion communications strategy, helping
to craft their global inclusion narratives for 7+ years.
● As a thought leader, my editorial articles addressing the lack of diversity in France’s
beauty industry have been featured on several prominent beauty websites
including Elle France, l’Express, Aufeminin.com