Zlata Vavruskova

Zlata is a seasoned people leader with over 18 years of experience in team leadership, customer strategy, and agile product development. As Chief Customer Officer at Shoptet, she leads customer-facing teams and drives long-term vision for customer experience and success. With a strong background as a Scrum Master and team coach, she brings a human-centered, growth-oriented approach to leadership – combining empathy with strategic clarity.

Alongside her corporate journey, Zlata is the founder of kaš-mi-daš, a boutique stationery brand that reflects her love for design, craftsmanship, and meaningful detail. She mentors women launching their own businesses and supports experienced managers in their leadership growth, believing in the power of trust, honest feedback, and aligned action.