Prama Neeraja Ayalasomayajula

Results-driven User Research leader with 9+ years of progressive experience across FinTech, SaaS, and e-commerce. Specialised expertise in understanding the software needs of small businesses through mixed-methods research at HubSpot, Meta, and Zalando. Demonstrated success in building research practices that drive product strategy and business growth for SMB-focused platforms. Proven track record of mentoring researchers, scaling research programs, and translating customer insights into measurable business outcomes—including $1 B+ revenue impact at Meta and reducing seller onboarding time from 60 to 7 days at Zalando Marketplace. Skilled at partnering with cross-functional leadership to embed research-driven decision-making across product development cycles.