Irina is a digital and e-commerce professional with over ten years of experience managing high-volume multi-touchpoint B2C e-commerce projects internationally. Starting her journey as an e-commerce specialist in Avon, she relocated to Poland to take Avon’s B2C Experience and Channel Manager of Central Europe assignment. In 2022, she moved to the Czech Republic and joined the Gen* team as a Campaigns Optimization Manager. She runs Women’s ERG and she is also a mentor in international organizations. *Gen™ a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner.
