Mentoring can be a game-changer—especially when you're already successful but looking to grow in new ways. For Elena Frank, an Executive Deal Lead at AT&T Inc., Femme Palette’s mentoring program became the missing piece in her journey toward launching a purpose-driven financial education business. In this interview, Elena shares how mentoring helped her refine her goals, clarify her brand, and gain the confidence to move forward with her vision.
My name is Elena Frank, and I work for AT&T Inc. as an Executive Deal Lead. Beyond that, I'm passionate about financial literacy and the psychology of money. For almost five years now, I’ve been helping people not only with their budgets and overall financial stability but also with improving their relationship with money.
Last summer, I started thinking about how I could expand my reach beyond my immediate circle and connect with a larger audience. With my background in business and finance, I knew how to build a business plan and manage financials, but I wasn’t sure about marketing and customer acquisition.
Being a mentor myself, I understood the power of mentoring—and how much time it can save. So, I decided to "buy" experience instead of spending time I didn't have on trial and error. I love investing in knowledge and experience because when time is your most valuable resource, you can’t afford to waste it.
My main goal was to gain clarity on my product(s), my plan, my unique value, and my audience. I also wanted to understand marketing trends and digital marketing strategies.
I believe I achieved all of them—and more. I defined my why, my values, and spent a lot of time thinking about my personal brand. Lucie helped me find my authentic self.
Lucie supported me in reaching all my goals. The program didn’t just impact my business—it also deepened my understanding of myself and helped shape my personality.
Every session felt like a breakthrough—whether it was about myself, my why, or a business concept. Each session was like adding another bead to a meaningful piece of jewelry.
Discipline. :) I felt a strong sense of responsibility to always come prepared and show progress. I couldn’t just show up and say, “Sorry, I was too busy [to make my dreams come true].”
Right now, my focus is on client acquisition and launching my online program, Money Mastery, based on my MMSSM methodology. It covers all five key elements of financial stability:
I also plan to organize live events in Prague—feel free to register for the upcoming one.
We have mentors all over the world to help you explore your options, set development goals, build your network and identify resources you need to level up your skills. You can apply to get 1:1 mentoring from an industry expert with us.
