Between September and November, a group of participants came together to work on something ambitious: building their own digital businesses. The Digital Business Founders Academy brought together aspiring and early-stage founders who were ready to move from ideas toward clarity, structure, and action.
Designed as a beginner-friendly yet practical program, the Academy combined expert-led workshops, group mentoring, and individual mentorship. Its goal was to offer participants practical support to help them start or grow their businesses online with confidence and a clear plan.
For many participants, joining the Academy came at a very personal turning point. Some were standing right before their first official launch, others were still shaping an idea that had been quietly growing for years.
For many participants, the Academy came at a pivotal moment. Some were preparing to launch their first venture, others were refining an existing service, and all were navigating the complexity of building something of their own in the digital space.
A recurring experience throughout the Academy was the shift from having many ideas to learning how to prioritize. Participants often arrived with a strong vision, but also with overwhelm: questions about visibility, pricing, positioning, or whether they were “doing enough.” Over time, the focus moved from trying to do everything at once to identifying what truly mattered at their current stage and building from there.
Across four interactive workshops, participants explored the foundations of online business. Topics ranged from building or optimizing a website that truly supports business goals, to creating meaningful content and brand presence, understanding paid advertising, and learning how Femme Palette itself was built from the ground up.
Rather than offering abstract theory, each session focused on application. Participants were encouraged to work directly with their own projects, ask concrete questions, and test assumptions in real time.
The Academy was led by experienced practitioners who brought both strategic insight and hands-on know-how:
This mix of strategy, storytelling, and practical guidance helped participants see both the bigger picture and the next concrete steps.
Beyond workshops, mentoring played a central role in the Academy experience. Participants took part in two group mentoring sessions and ongoing individual mentoring tailored to their specific goals and challenges.
Mentoring sessions became a space where doubts could be explored safely. Participants used this time to sense-check decisions, talk through unfinished thoughts, and gain perspective on challenges that felt heavy when faced alone. Hearing similar concerns from others often helped reframe personal struggles as a natural part of building a business, not a personal failure.
For Veronika Veselá, psychologist, psychotherapist, and co-founder of the upcoming practice VeseláTerapie, the Academy became a space where ideas turned into a realistic plan:
“The Academy helped me bring structure to my vision, challenge my assumptions, and translate ideas into a concrete and realistic plan. The group mentoring was especially valuable — hearing where others were on their journeys and understanding opportunities and risks from different perspectives.”
Still in the pre-launch phase, Veronika describes the program as one of the most formative periods of her career, helping her feel genuinely prepared for a launch planned in early 2026.
While skills and strategy were important, many participants highlighted something else as equally transformative: community.
Many participants described how valuable it was to be surrounded by others who truly understood the emotional side of building something from scratch. The Academy created room not only for progress but also for hesitation, second thoughts, and learning in public.
Catherine, a Prague-based web designer supporting coaches and consultants, joined the Academy looking for clarity and confidence. What stayed with her most, however, were the moments between the sessions:
“What surprised me most were the moments in between: being gently challenged by my mentor, hearing relatable stories from the facilitators, and gaining collective wisdom from everyone in the group. I came away with the feeling that I’m not alone on this journey.”
For founders who often work solo, this sense of shared experience and mutual support became a crucial source of motivation and reassurance.
What remains is not just a completed program, but stronger foundations: clearer strategies, more confident decision-making, and a network of founders who understand the realities of building a business from scratch.
As one participant put it: Progress doesn’t require a perfect moment. It requires movement. And that’s exactly what the Academy helped create.
