Pavla Grigarova is a marketing manager, leader, Femme Palette mentor and a proud feminist. Pavla’s purpose is to improve people’s lives through technology. She is passionate about user insights, product development reflecting people’s needs, launching new products and creative marketing and business strategies. She currently works as a Product Marketing Manager at Google leading YouTube consumer marketing in 30 markets in Central and Eastern Europe. Beside marketing she is passionate about personal development, authentic leadership, work-life balance and diversity & inclusion.