Starting in Sept. 2025 | Online | Subsidies available through "Jsem v Kurzu" Úřad Práce

Join the Career Growth Academy and build your personal brand

Master your personal brand and professional presence on LinkedIn through interactive workshops and hands-on training. Receive personalized guidance from a mentor to navigate career challenges and unlock new opportunities for growth and success.
15.9.2025
Academy starts
12 hours
Personal branding workshops
4 hours
Group mentoring
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How the Career Growth Academy (Personal Branding) works

This 16-hour course will guide you through the essential steps of building a strong personal brand and using LinkedIn as a powerful tool to enhance your professional presence. The course includes 12 hours of interactive workshops led by Aneta Beranova and 4 hours of group career mentoring with other professionals. You will learn how to craft content, engage your audience, and grow your network. By integrating ChatGPT, you will discover how to generate engaging content, interact with your network effectively, and strategically grow your personal brand. Each session blends theory with hands-on exercises to ensure that by the end of the course, you have the skills and strategies to effectively manage and evolve your personal brand.
  • Build a Compelling Personal Brand – Define your unique value, craft a strong LinkedIn profile, and position yourself as a thought leader in your industry.
  • Create and Share Engaging Content – Learn how to write impactful posts, articles, and updates that resonate with your audience and drive engagement.
  • Leverage AI for Content & Branding – Use ChatGPT to generate high-quality content, streamline engagement, and optimize your LinkedIn strategy.
  • Group Mentorship & Career Support – Receive guidance to integrate these skills into your career and navigate any professional challenges you face.

12-hours of mastering personal branding on LinkedIn

We'll dive deep into professional branding on Linkedin with interactive workshops and hands-on training.

Session 1: Building a Visionary Personal Brand

In this session, you will learn how to lay the foundation for your personal brand and leverage LinkedIn as a key tool in your branding strategy. You will begin by defining your professional identity and aligning it with your career goals, exploring what you are known for and how to craft your reputation. Next, you will learn how to set visionary goals that will propel your career forward. Finally, you will gain an understanding of how LinkedIn can amplify your brand, expand your network, and help share your professional vision. The session includes an exercise to audit your LinkedIn profile and evaluate how it reflects your personal brand, along with tips for aligning it with your career aspirations.

Session 2: Crafting Personal Brand Content and Utilizing LinkedIn

This session focuses on creating content that reflects your personal brand, with a special emphasis on LinkedIn and how you can use ChatGPT to enhance your content creation process. You will learn how to develop content that showcases your expertise without bragging, and how to tell your story authentically to connect with your audience. Additionally, you will explore LinkedIn storytelling and posting strategies, and understand which types of posts perform best on the platform. You will also discover how to use ChatGPT to support your content creation, generating ideas for LinkedIn posts, profile updates, and professional introductions. By the end of the session, you will have crafted a new LinkedIn headline and post using ChatGPT.

Session 3: Strategic Growth and LinkedIn Engagement

This session is focused on setting strategic career goals and learning how to engage your LinkedIn network to support your brand’s growth. You will explore how to set milestones and break your career goals into manageable steps, ensuring that your personal brand is central to your action plan. You will also learn how to create meaningful interactions on LinkedIn by engaging with your audience through comments, sharing insightful content, and joining conversations. Additionally, the session will cover how to use ChatGPT for personalized outreach and follow-ups, ensuring consistent engagement. The session includes an exercise to draft an engagement strategy for the next month and create an action plan to achieve one of your career milestones via LinkedIn.

Session 4: Maintaining and Evolving Your Personal Brand

In the final session, you will learn how to track your personal brand’s success using LinkedIn analytics and feedback. You will understand which metrics matter, such as engagement, reach, and connection growth, and how to analyze them to refine your strategy. You will also learn how to sustain and adapt your personal brand over time, ensuring consistency while allowing for evolution. This session emphasizes the importance of adapting your brand to reflect new skills, career developments, and personal growth. The session includes an exercise where you will analyze the past three months of your LinkedIn activity and create a six-month evolution plan for your brand, using both LinkedIn and ChatGPT as key tools.

Meet the facilitator of the workshops - Aneta Berana

Passionate about creating meaningful change, Aneta has spent over a decade using strategic communication to turn ideas into impactful realities. Aneta has over 10 years of experience in business administration, marketing, public relations, and international relations. She is passionate about driving impactful change through strategic communication. As a Marketing Campaign Manager at dm drogerie markt Česko, she successfully led campaigns tailored to the Czech market while collaborating with international teams to adapt global strategies for local success. Aneta holds a Master’s degree in European Business Studies, with a focus on Marketing, and is fluent in Czech, German, English, and Italian. After three fulfilling years at dm, Aneta shifted her focus to projects with a lasting societal impact. She is now dedicated to PR and communication initiatives that promote equality, well-being, and satisfaction.
Meet some of our mentors

We have 1200+ mentors ready to help

Average mentor rating: 4.84/5
(Data from November 2023)

Šimon Steffal
Founder & Partner
Mindset Mentors s.r.o.
Natalia Cano
Head of Brand & Reputation APAC
Google
Melissa Artioli
Professional & Executive Coach
WORK LIFE Balance Co.
Lenka Helena Koenigsmark
Marketing Manager CZSKHU, Lecturer and Motivational Speaker
MATTEL
Kristina Sabakova
Head of People Experience & Branding
Notino
Jan (Honza) Gemrich
CMO
Heureka Group
Ivana Sediva
Mentor and Business Coach
Czechitas, Google for Startups, Ex: McDonald's, Johnson & Johnson
Hana Součková
Managing Director
SAP
See all mentors

Program timeline

15.9.2025
17:00-17:30
online

Program Kick-Off: Online workshop

2.10.2025
17:30-20:30
online

Session 1: Building a Visionary Personal Brand

with Aneta Berana

9.10.2025
17:30-20:30
online

Session 2: Crafting Personal Brand Content and Utilizing LinkedIn

with Aneta Berana

16.10.2025
17:30-20:30
online

Session 3: Strategic Growth and LinkedIn Engagement

with Aneta Berana

23.10.2025
17:30-20:30
online

Session 4: Maintaining and Evolving Your Personal Brand

with Aneta Berana

13.11.2025
17:00-19:00
online

Session 5: Group mentoring

27.11.2025
17:00-19:00
online

Session 6: Group mentoring

What our former mentoring participants say

Over 1,500 people have been through our programs. Read about their experience.
Read all testimonials
"Great program! My mentor match was perfect.. absolutely helpful and essential in guiding me and giving me support, practical advice and encouragement. The workshops were also practical and interesting."
Daniela McFarren
EU Public Affairs Manager
at DIAGEO
"It was invaluable for me to be able to talk with my mentor Kate Funk about things regarding the team or the different situations I was facing throughout the six months. I was also inspired by the drive other women in the program had to learn and grow and to see that the things we are dealing with are often similar no matter our background and that we can learn a lot from each other. Since my mentor lives in Florida, we had our sessions online, but we really clicked from the very first one. I learned the importance of having to lead myself first before I can be of any use to anybody else. We went through our Gallup test results which helped me understand my strengths much more and I also got many great tips for hiring as it’s something I’m also responsible for in my team."
Lenka Drbalova
Content & Sustainability Manager at GLAMI
"Femme Palette was a very inspiring and interesting project for me. Thanks to the program, I had the opportunity to meet many interesting women, share and develop my experience in the field of leadership and inspire each other. I appreciate not only the interesting Workshops, but also the tailor-made mentoring, which gave me the opportunity to solve current problems, but also the long-term strategy and direction of the team. Simply perfect!"
Gabriela Pradkova
Head of SE Credit Analysis at Raiffeisenbank a.s.
"I am glad I joined the Femme Palette Leadership Program. It´s a great and unique opportunity to meet many inspiring people from a variety of disciplines and areas. Very open atmosphere and good organization provided by the FP team. It was the right step for me in order to move myself and also my career forward."
Milena Uhrova
Senior Brand Manager
at Bel Syry
"The possibility to participate in Femme Palette Leadership program came just in time when I decided to move forward in my career. By all means, all the perks of this program (workshops with respected lecturers on topics that matter for leaders, our group discussions and precise match with my mentor) helped me to navigate throughout my first months as a manager and leader."
Katerina Grebenova
Head of HR
at GuideVision
"The Leadership Program of Femme Palette has been a true blessing in my life. I have discovered a power within me that I didn't know about thanks to all their workshops and mentoring sessions, became more confident and have a clear vision of what to do to keep making progress in my life - as a professional and as an individual. I would recommend it a thousand times to everyone!"
Helen De Santana Pelipecki
Customer Success - Spanish, Portuguese, English at Semrush

Receive an 82% discount on the course fees
(For applicants based in Czechia)

Take advantage of the “Jsem v kurzu” program by MPSV, offering up to 50,000 CZK in financial aid for almost anyone—whether employed, self-employed, on parental leave, or a student. No labor office commitments required! With this option, you'll pay only 18% of the course price. You have to request this 30 days before the course start date. Therefore, the application deadline for this option is 12.8.2025.
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If you are thinking of this option, please choose this option in the application or email at mentoring@femmepalette.com and we will help you with the next steps.

Important: By selecting this option, you commit to attending at least 80% of the program (12.8 hours).If you fail to meet this requirement, you will not be eligible for the subsidy and will be required to pay the full price of the program.

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Want to bring your kid to the conference?

At the event, there will be designated time for networking and meeting like-minded people.

Pricing

You can pay upfront or apply for a discount through MPSV. See more details above.

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Upfront

Upfront payment
Application deadline: 8.9.2025

13,990
CZK
Price incl. VAT
  • 4 online workshops and recordings
  • 4 hours of group mentorship
  • Access to our online Slack community
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Apply now
Subsidized by MPSV

Pay just 18% of the  price
Application deadline: 12.8.2025,
onboarding begins in August

13,990
2,519
CZK
Price incl. VAT
  • 4 online workshops and recordings
  • 4 hours of group mentorship
  • Access to our online Slack community
Apply now
Upfront

[Basic] Workshops only

14,000
CZK
+VAT
You will get access to all the workshops, group mentoring, and resources for program participants.
  • Access to all 5 online and in-person workshops
  • Access to group mentoring
    Here is a message to help explain the content.
  • Access to our online Slack community
  • Learning portal with workshop recordings, shared notes, and other resources
Apply now
Upfront

[PRO] Workshops + 1:1 mentoring

19,829
CZK
+VAT
You will get access to all the workshops, group mentoring, and resources, as well as get matched with your personal mentor for 1:1 sessions.
  • 6 months of 1:1 mentoring
  • Access to all 5 online and in-person workshops
  • Access to group mentoring
  • Access to our online Slack community
    Here is a message to help explain the content.
  • Learning portal with workshop recordings, shared notes, and other resources
Apply now

FAQs