Iva Welker, CEO of VML & Ogilvy Czech Republic, never planned to become a CEO. She found advertising through an internship and kept saying yes to opportunities that stretched her. For her, leadership is less about position and more about the trust people place in you. She shares how she tells a healthy stretch from burnout, leads teams through change, and protects bold creative work. Her advice to women hesitating over a bigger role: apply before you feel completely ready.