What does it really take to grow from technical expertise into real influence? In this interview, Zuzana Kojdjak, Head of PMO at Barclays Prague, shares why stakeholder management, executive presence, and mentoring matter so much for women in tech, and how the right support can turn ambition into action.
AI is changing fast. But according to Tetiana Lobanovska, Engineering Manager at Everpure, we're still at the very beginning. In this interview, she shares why adaptability matters more than any specific skill, how to introduce AI in a way that builds trust rather than fear, and what it really takes to stay competitive in a world where the rules are still being written.
Visibility at work is not just about speaking up more. It is about making sure your value is understood in a system that does not automatically do it for you. In this article, Alexandra Popkova breaks down six practical ways women can increase their visibility without losing themselves in the process, from getting clear on your why and making your work impossible to overlook, to navigating office politics, finding the right sponsors, and showing up in your own style. Because the goal was never to be louder. It was always to be seen.
Most of us struggle to explain ideas clearly not because the ideas are too complex, but because we skip the work of translating them for someone else. This piece walks through a simple six-step framework for getting any idea across, starting with naming things clearly, anchoring new concepts in something familiar, and always checking if it actually landed. If a four-year-old would get it, so will everyone else.
Blockbuster laughed Netflix out of the room because they believed they already knew the business. That certainty cost them everything. This piece explores how the feeling of already knowing quietly shuts down our ability to grow, and why the most effective people are the ones who stay curious anyway. Expertise should be a foundation, not a ceiling.
When something goes wrong, our instinct is to ask who is responsible and why. But investigating before fixing creates conflict, blame, and wasted energy. This piece makes a case for a simple shift: accept the situation, fix the problem first, and only then look at what went wrong. The post-mortem still happens, just at the right time, when people are calm enough to be honest instead of defensive.
A difficult conversation doesn't have to feel like a battle. This piece introduces a simple three-step framework for walking into tough talks with structure instead of frustration. Start by stating what you actually observed, not what you assumed. Then get genuinely curious about the other person's perspective before jumping to solutions. Finally, stop thinking about it as you vs. them and start treating it as both of you vs. the problem. It is a small shift in mindset that can completely change where the conversation ends up.
Paris is one of Europe’s most iconic career destinations. Global corporations, luxury brands, startups, and creative industries all converge in the French capital. For women professionals, Paris offers prestige and opportunity. It also requires strategic navigation. If you are building your career in Paris as a woman, understanding the cultural and professional landscape is key.
Amsterdam is one of Europe’s most attractive tech hubs. With global companies, fast-growing startups, and an international workforce, the city draws ambitious professionals from around the world. For women in tech, Amsterdam offers real opportunity. But it also presents a quiet challenge: standing out in a competitive, fast-moving ecosystem while building a strong professional support system.
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