When Veronika Burešová first stepped into the digital marketing world, she couldn't even tell the difference between PPC and SEO. Today, she heads one of the largest media groups in the Czech Republic and leads over 300 people. She's convinced that leadership superpowers aren't just toughness or ambition, but rather a mix of courage and kindness. "Kindness without courage is just trying to be nice and makes no real impact. Courage without kindness is simply harsh," says Veronika. In the interview, she further shares why being kind to yourself might actually be the most radical leadership strategy of all.
We can all agree that good leadership is important. A good leader can make not only their whole team thrive, but also its individual members. Good leaders bring good results. They inspire others. But what is it exactly that makes good leadership so important? We took a closer look at five aspects of leadership and why they matter, including what you can do to improve in them and become a great leader yourself!
How do I approach the role of a leader? From my point of view it is about the vision of how I can influence in the long term 2 target groups and create both Happy Customers and Employee & Lifetime Value. How to achieve this? I think the way is to perform and transform teams at the same time. It’s a question of how to prepare the team for long-term success through short-term goals and an unshakeable vision. How do I do that? I try to be fully authentic and whatever I’m expecting from my own leader, I try to embody in my own leadership.
Over the past decade, the global workforce has been evolving due to a number of factors such as increasingly competitive businesses, the rise of complexity, digital revolution, multigenerational workforces, and the absence of economies to build the skills (either by reskill or upskill) that people need for their future workplace. Researchers confirm that a significant percentage of market capitalization in companies is based on intangible assets such as skilled employees, exceptional leaders and knowledge. All of these trends are of tremendous importance for the Learning & Development function (L&D) within organizations.
In February, we kicked off a brand-new leadership program where you can build your skills, develop talents and reach a goal of being a great leader. To celebrate the expansion of the Femme Palette portfolio, we created a list of the most important qualities every leader should possess. Good news is that you can acquire all of these in our 6-months program.
I had a lot to learn when I jumped from managing a small team in an office to an online environment. I realized quickly that I had to make some adjustments in how I communicated and was present for my team in this environment. Everyone has their own working routines and habits just like they would in an office.
This Member post is brought to you by Kateryna Keretsman, ex-Head of BDR Team at Socialbakers, who is not only the member of the Femme Palette community but also a mentor and mentee in our Mentoring program! In this article, she shares some tips for those who are starting their journey as managers.
Do you remember when you got out of school and were full of dreams, ideas and big plans? And then, what happened? Did they get swollen with time, became reality, or got forgotten? If it’s not the dreams, then what draws you to the office desk? Is it your salary, your status or is it the people you talk to and get inspired by? If the latter resonates with you, you are on the right track. Because as many bosses agree, every business is about people! And who sets the tone for the team? The leader. Read how to become the boss you always wanted to have.
We are consistently impressed with the brilliance of our community and the knowledge every member has to offer. That’s why we asked our members to share their knowledge with everyone! This Member post is brought to you by Jana Vesela, Head of Testing at Inventi.
